Mobile-First Tech Users are Key for Pickup Truck Sales
Millennial and Gen Z buyers rely on online research and their smartphones to increase decision-making confidence. In the last decade, pickup trucks have...
The 321 Blog
Millennial Moms Ditch the Minivan for Pickup rucks
Millennial Pickup Trend It’s never been cool to drive a minivan. The automobile industry is seeing a record number of Millennial and GenZ moms saying...
Dealer Website: How to Find the Right Provider
Dealer Website: Major Players + 12-Point Checklist 321 Ignition A revolutionary mobile-first dealer website platform designed for the way people shop for...
A Case Study for Millennial & Generation Z Car...
Digging Into Generation Z Car Purchases There is a lot of talk about how to motivate Millennial and Generation Z prospects to be more engaged in the...
How to Sell More Cars on Facebook (FAST) in 2020
Facebook continues to be the most popular social networking site and over 70% of marketers say Facebook ads are the most useful for achieving their goals....
Grow Automotive Sales and Embrace Younger Buyers
Automotive Sales for a New Generation The next era of the automotive industry will be molded by dramatic advances in technology, shifting demographics,...
The Future of Car Buying is Here
My journey from being a leary car buying newbie to creating a platform that changes the way millennials and Gen Zers buy cars. Fifteen years ago, I...