Mobile-First Tech Users are Key for Pickup Truck Sales
Millennial and Gen Z buyers rely on online research and their smartphones to increase decision-making confidence. In the last decade, pickup trucks have...
The 321 Blog / Automotive News
A Case Study for Millennial & Generation Z Car...
Digging Into Generation Z Car Purchases There is a lot of talk about how to motivate Millennial and Generation Z prospects to be more engaged in the...
Grow Automotive Sales and Embrace Younger Buyers
Automotive Sales for a New Generation The next era of the automotive industry will be molded by dramatic advances in technology, shifting demographics,...
The Future of Car Buying is Here
My journey from being a leary car buying newbie to creating a platform that changes the way millennials and Gen Zers buy cars. Fifteen years ago, I...
