Millennials and Generation Z Will Fuel 2020 Auto Sales
Younger Demographic is Stepping Into Its Own The dawning of the third decade of the new millennium as it relates to millennials and Generation Z is...
The 321 Blog / Millennial & Gen Z
2020 Auto Trends to Attract Younger Buyers
Younger Buyers Know What They Want As we enter a new year and a new decade the automotive industry will continue to evolve its product offerings,...
Revenge of the Sedan — Next-Gen Mobile Users Reverse...
Next-Gen Consumers Save the Sedan The death knell of the sedan has been sounded long and loud as SUVs of all sizes are dominating the American marketplace....
Forget Hoverboards, Where’s My Flying Car?
Thanks to unfulfilled prophecies and elaborate sci-fi imagineering of the 20th century, a lot of people are still asking—Dude, where's my flying car?
Pre-Owned Vehicles Perfect for Millennials & Gen...
Pre-owned vehicles are the right match for technology-obsessed millennials and Gen Zers. The current average transaction price stats for new vehicles...
Dealership Websites Will Be Obsolete by 2020
A Comprehensive Mobile-First Strategy Is Key To Thriving in the Face of the Web-Apocalypse Digital marketing tech expert says 80% of dealership...
Mobile-First Tech Users are Key for Pickup Truck Sales
Millennial and Gen Z buyers rely on online research and their smartphones to increase decision-making confidence. In the last decade, pickup trucks have...
A Case Study for Millennial & Generation Z Car...
Digging Into Generation Z Car Purchases There is a lot of talk about how to motivate Millennial and Generation Z prospects to be more engaged in the...