mobile car and people

321 Ignition vs.
Dealer eProcess

Switch & give your customers the best mobile car shopping experience.

321 Ignition is today’s only dealer website platform designed to bring qualified younger buyers into your dealership, while it boosts your CSI score. Dealer eProcess just doesn’t have the mobile functionality Millennials, Gen Zs, and even older car buyers expect.

Or call us at 1 (888) 725-7637

See how 321 stacks up

Here's how we stack up. Last updated July 2019.

Enrich the Car-Buying Experience on Mobile

65% of Millennials and Gen Zs use their smartphones to research cars before they visit a dealership.

Web Mobile Web Mobile
Clean, modern digital storefront on all screens check icon check icon check icon cross icon
Mobile-friendly HTML5 homepage sliders (3) check icon check icon check icon check icon
Mobile-friendly HTML5 homepage banners (3) check icon check icon check icon check icon
Spanish translation check icon check icon cross icon cross icon
Voice recognition, talk to search for cars check icon check icon cross icon cross icon

Search Results Page (SRP)

Younger shoppers take months before buying a car — 60% of that time researching online. Let them do their best research on your site with the most powerful, engaging tools available.

Web Mobile Web Mobile
Search cars by monthly payment budget check icon check icon cross icon cross icon
Most accurate, customizable monthly payment filtering based on credit score, interest rate, trade-in value, down-payment, length of the loan, etc. check icon check icon cross icon cross icon
See photos/features of all car results above the fold — without needless scrolling — for a frustration-free experience check icon check icon check icon cross icon
Eliminate annoying extra clicks — view additional car photos right from the SRP check icon check icon cross icon cross icon
Capture emails for empty car searches — follow-up with in-stock alerts check icon check icon cross icon cross icon
Relevant pop-ups prompt visitors to sign up for new inventory & special offer email alerts right when they land on SRP — building a massive responsive email list check icon check icon cross icon cross icon
Search by interior color — the most popular criteria for over half of car buyers check icon check icon check icon check icon

Vehicle Detail Page (VDP)

Create a sense of urgency on your VDP with automatically updating promos designed to motivate consumers to visit your dealership. No more having to constantly monitor and modify expiration dates.

Web Mobile Web Mobile
Show price & monthly payment — with customizable car finance terms check icon check icon cross icon cross icon
“# Interested buyer” counters create vehicle inventory scarcity and urgency check icon check icon cross icon cross icon
Capture warm lower funnel leads with every CarFax request check icon check icon cross icon cross icon
Intelligent “schedule test drive” tool builds urgency with first available appointment in 30 min — then every half hour check icon check icon cross icon cross icon
Unlock limited-time Manager’s Specials (special financing & merchandise offers) check icon check icon cross icon cross icon
Suggest similar vehicles — showing price & monthly payment check icon check icon cross icon cross icon

Compare Cars

To gain the trust of Millennial and Gen Z customers, give them access to shopping tools that put them in control of the car-buying process. Our 5-way customizable car comparison tool lets car shoppers get the information they need, on their own terms.

Web Mobile Web Mobile
Best mobile experience — “rotate device” pop-up for optimal viewing check icon check icon cross icon cross icon
Drag & drop cars in preferred order check icon check icon cross icon cross icon
See and compare all car photos without the hassle of clicking back to the VDP check icon check icon cross icon cross icon
Promote next best action like scheduling test drives & getting pre-approved check icon check icon check icon check icon
Show price & monthly payment — with customizable car finance terms check icon check icon cross icon cross icon
Enrich the Car-Buying Experience on Mobile

65% of Millennials and Gen Zs use their smartphones to research cars before they visit a dealership.

Clean, modern digital storefront on all screens check icon check icon
Mobile-friendly HTML5 homepage sliders (3) check icon check icon
Mobile-friendly HTML5 homepage banners (3) check icon check icon
Spanish translation check icon cross icon
Voice recognition, talk to search for cars check icon cross icon
Clean, modern digital storefront on all screens check icon cross icon
Mobile-friendly HTML5 homepage sliders (3) check icon check icon
Mobile-friendly HTML5 homepage banners (3) check icon check icon
Spanish translation check icon cross icon
Voice recognition, talk to search for cars check icon cross icon
Search Results Page (SRP)

Younger shoppers take months before buying a car — 60% of that time researching online. Let them do their best research on your site with the most powerful, engaging tools available.

Search cars by monthly payment budget check icon cross icon
Most accurate, customizable monthly payment filtering based on credit score, interest rate, trade-in value, down-payment, length of the loan, etc. check icon cross icon
See photos/features of all car results above the fold — without needless scrolling — for a frustration-free experience check icon check icon
Eliminate annoying extra clicks — view additional car photos right from the SRP check icon cross icon
Capture emails for empty car searches — follow-up with in-stock alerts check icon cross icon
Relevant pop-ups prompt visitors to sign up for new inventory & special offer email alerts right when they land on SRP — building a massive responsive email list check icon cross icon
Search by interior color — the most popular criteria for over half of car buyers check icon cross icon
Search cars by monthly payment budget check icon cross icon
Most accurate, customizable monthly payment filtering based on credit score, interest rate, trade-in value, down-payment, length of the loan, etc. check icon cross icon
See photos/features of all car results above the fold — without needless scrolling — for a frustration-free experience check icon cross icon
Eliminate annoying extra clicks — view additional car photos right from the SRP check icon cross icon
Capture emails for empty car searches — follow-up with in-stock alerts check icon cross icon
Relevant pop-ups prompt visitors to sign up for new inventory & special offer email alerts right when they land on SRP — building a massive responsive email list check icon cross icon
Search by interior color — the most popular criteria for over half of car buyers check icon cross icon
Vehicle Detail Page (VDP)

Create a sense of urgency on your VDP with automatically updating promos designed to motivate consumers to visit your dealership. No more having to constantly monitor and modify expiration dates.

Show price & monthly payment — with customizable car finance terms check icon cross icon
“# Interested buyer” counters create vehicle inventory scarcity and urgency check icon cross icon
Capture warm lower funnel leads with every CarFax request check icon cross icon
Intelligent “schedule test drive” tool builds urgency with first available appointment in 30 min — then every half hour check icon cross icon
Unlock limited-time Manager’s Specials (special financing & merchandise offers) check icon cross icon
Suggest similar vehicles — showing price & monthly payment check icon cross icon
Show price & monthly payment — with customizable car finance terms check icon cross icon
“# Interested buyer” counters create vehicle inventory scarcity and urgency check icon cross icon
Capture warm lower funnel leads with every CarFax request check icon cross icon
Intelligent “schedule test drive” tool builds urgency with first available appointment in 30 min — then every half hour check icon cross icon
Unlock limited-time Manager’s Specials (special financing & merchandise offers) check icon cross icon
Suggest similar vehicles — showing price & monthly payment check icon cross icon
Compare Cars

To gain the trust of Millennial and Gen Z customers, give them access to shopping tools that put them in control of the car-buying process. Our 5-way customizable car comparison tool lets car shoppers get the information they need, on their own terms.

Best mobile experience — “rotate device” pop-up for optimal viewing check icon cross icon
Drag & drop cars in preferred order check icon cross icon
See and compare all car photos without the hassle of clicking back to the VDP check icon cross icon
Promote next best action like scheduling test drives & getting pre-approved check icon check icon
Show price & monthly payment — with customizable car finance terms check icon cross icon
Best mobile experience — “rotate device” pop-up for optimal viewing check icon cross icon
Drag & drop cars in preferred order check icon cross icon
See and compare all car photos without the hassle of clicking back to the VDP check icon cross icon
Promote next best action like scheduling test drives & getting pre-approved check icon check icon
Show price & monthly payment — with customizable car finance terms check icon cross icon

Seeing is believing

Turn more website visitors into qualified in-store buyers.

Finance

Give prospective buyers the ability to complete all financing and trade-in terms online. By the time they visit your dealership, all that’s left is a test drive. Getting buyers in and out fast means higher CSI scores for you.

Web Mobile Web Mobile
Highly customizable calculators provide the most accurate payment picture with inputs for length of loan, interest rate, monthly payment, credit score, trade-in, etc. check icon check icon check icon check icon
Turn value-added services like payment calculators and credit score requests into warm leads check icon check icon cross icon cross icon
Always suggest next best action — moving consumer along from search results, to calculators, to trade-ins, to getting pre-approved, etc. check icon check icon cross icon cross icon
Streamline pre-approvals with smart-form technology and capture every lead, even when app is unfinished check icon check icon cross icon cross icon
Smart finance application asks only relevant questions based on the consumer’s previous answers — eliminating time-consuming, unnecessary fields and increasing form completion rates check icon check icon cross icon cross icon
Finance application conveniently optimized for mobile users, including matching keypads for number and email address inputs check icon check icon check icon check icon

Trade-Ins

Save a whole day going to auctions and increase your dealership profits with more used inventory. Our appraisal tools make it fast and easy for shoppers to trade in — or sell you — their cars.

Web Mobile Web Mobile
Schedule in-person trade-in appraisals on interactive calendar system featuring simple drop downs, integration with user calendars, driving directions, etc. check icon check icon cross icon cross icon
100% online, real-offer trade-in appraisals — users take photos with their phones and instantly send them to your dealership for more accurate appraisals check icon check icon cross icon cross icon

Smart Pop-Ups

We’ve done the research. Our pop-ups are engineered to convert visitors to qualified leads.

Web Mobile Web Mobile
Native pop-ups get noticed by users … without annoying them — and they save your dealership the additional expense of clunky 3rd party widgets that could run up to $7,000/yr check icon check icon cross icon cross icon
Built-in pop-ups for gift cards & scheduling test drives on exit check icon check icon cross icon cross icon
“Get pre-approved” pop-up offer after being on the site for “x” minutes check icon check icon cross icon cross icon
Finance

Give prospective buyers the ability to complete all financing and trade-in terms online. By the time they visit your dealership, all that’s left is a test drive. Getting buyers in and out fast means higher CSI scores for you.

Highly customizable calculators provide the most accurate payment picture with inputs for length of loan, interest rate, monthly payment, credit score, trade-in, etc. check icon check icon
Turn value-added services like payment calculators and credit score requests into warm leads check icon cross icon
Always suggest next best action — moving consumer along from search results, to calculators, to trade-ins, to getting pre-approved, etc. check icon cross icon
Streamline pre-approvals with smart-form technology and capture every lead, even when app is unfinished check icon cross icon
Smart finance application asks only relevant questions based on the consumer’s previous answers — eliminating time-consuming, unnecessary fields and increasing form completion rates check icon cross icon
Finance application conveniently optimized for mobile users, including matching keypads for number and email address inputs check icon check icon
Highly customizable calculators provide the most accurate payment picture with inputs for length of loan, interest rate, monthly payment, credit score, trade-in, etc. check icon check icon
Turn value-added services like payment calculators and credit score requests into warm leads check icon cross icon
Always suggest next best action — moving consumer along from search results, to calculators, to trade-ins, to getting pre-approved, etc. check icon cross icon
Streamline pre-approvals with smart-form technology and capture every lead, even when app is unfinished check icon cross icon
Smart finance application asks only relevant questions based on the consumer’s previous answers — eliminating time-consuming, unnecessary fields and increasing form completion rates check icon cross icon
Finance application conveniently optimized for mobile users, including matching keypads for number and email address inputs check icon check icon
Trade-Ins

Save a whole day going to auctions and increase your dealership profits with more used inventory. Our appraisal tools make it fast and easy for shoppers to trade in — or sell you — their cars.

Schedule in-person trade-in appraisals on interactive calendar system featuring simple drop downs, integration with user calendars, driving directions, etc. check icon cross icon
100% online, real-offer trade-in appraisals — users take photos with their phones and instantly send them to your dealership for more accurate appraisals check icon cross icon
Schedule in-person trade-in appraisals on interactive calendar system featuring simple drop downs, integration with user calendars, driving directions, etc. check icon cross icon
100% online, real-offer trade-in appraisals — users take photos with their phones and instantly send them to your dealership for more accurate appraisals check icon cross icon
Smart Pop-Us

We’ve done the research. Our pop-ups are engineered to convert visitors to qualified leads.

Native pop-ups get noticed by users … without annoying them — and they save your dealership the additional expense of clunky 3rd party widgets that could run up to $7,000/yr check icon cross icon
Built-in pop-ups for gift cards & scheduling test drives on exit check icon cross icon
“Get pre-approved” pop-up offer after being on the site for “x” minutes check icon cross icon
Native pop-ups get noticed by users … without annoying them — and they save your dealership the additional expense of clunky 3rd party widgets that could run up to $7,000/yr check icon cross icon
Built-in pop-ups for gift cards & scheduling test drives on exit check icon cross icon
“Get pre-approved” pop-up offer after being on the site for “x” minutes check icon cross icon

Super easy, hands-off migration from Dealer eProcess website.

You don't lift a finger. Our techs do all the migrations for you. We make sure your site is completely integrated with all of your existing dealer systems including your CRM, your inventory management software, all of it. It’s white-glove service all the way.

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