Rob Cooper, CEO

Rob is a seasoned entrepreneur, executive, consultant, software engineer, founder, and technology CEO with a proven track record spanning 25 years. He has driven innovation and growth, transformed markets, built and mentored exceptional teams, and designed impactful software products and platforms.
Rob was the founder and CEO of PartsTrader, a Software as a Service (SaaS) auto parts digital marketplace that generated well over $1 billion in transactions per year. During his tenure as CEO, he grew the company from startup to 16,000 small business customers, including collision repairers, parts suppliers, and 6,500 OEM car dealers, and funded that growth by raising tens of millions of dollars in investment capital.
As CEO, Rob leverages his expertise in digital marketplaces and the automotive industry to empower dealers to succeed by taking back control of lead generation from marketplaces. Combined with 321 ignitions best in class lead conversion rates, Rob believes he can help dealers thrive in an increasingly digital world.

Lyamen Savy, Founder

Lyamen Savy is a well-known industry leader with a long track record of putting the customer first to achieve marketing breakthroughs. The daughter of a Russian refugee, Savy came to America with only the clothes on her back, and the unrelenting drive to live with purpose. Over the course of nearly two decades, she has risen through the sales and marketing ranks to eventually become Microsoft’s Sr. Global Marketing Manager where she exceeded the company sales goals by 80% and scaled the footprint of Office 365 SMB Direct channel from 12 countries to 41, all within a single year.

As the founder of 321 Ignition, Savy applies her multimillion-dollar lead generation, customer acquisition, and full lifecycle marketing programs to a field currently lacking in customer-facing products and resources: the automotive industry.