The engine behind 321 Ignition.

We’re the team that’s spent decades with Fortune 100 brands and fast-growing tech start-ups. And now we’re revolutionizing the way dealers sell cars to today’s modern buyer.

Lyamen Savy, CEO and Founder

Lyamen Savy is a well-known industry leader with a long track record of putting the customer first to achieve marketing breakthroughs. The daughter of a Russian refugee, Savy came to America with only the clothes on her back, and the unrelenting drive to live with purpose. Over the course of nearly two decades, she has risen through the sales and marketing ranks to eventually become Microsoft’s Sr. Global Marketing Manager where she exceeded the company sales goals by 80% and scaled the footprint of Office 365 SMB Direct channel from 12 countries to 41, all within a single year.

As CEO and founder of 321 Ignition, Savy applies her multimillion-dollar lead generation, customer acquisition, and full lifecycle marketing programs to a field currently lacking in customer-facing products and resources: the automotive industry.

DJ Haddad, CMO and Co-Founder

DJ Haddad is an expert in design and the user experience, with an award-winning portfolio of innovative campaigns for some of the world’s top companies. Haddad was trained as an illustrator at Parson’s School of Design in New York City and cut his teeth working with ING DIRECT on their early digital campaigns, lending his talents as lead animator, designer, copywriter and occasionally project manager. It was here that he embarked on a career-long obsession with the way design, color theory, copy, and composition combine to influence human behavior.

He went on to form Haddad & Partners (H&P), an agency focused on Direct Marketing, where he helped build winning campaigns for Microsoft, Capital One, Charter Communications, TD Bank, JPMorgan Chase, PwC, and Ford Motors.