The engine behind 321 Ignition.

We’re the team that’s spent decades with Fortune 100 brands and fast-growing tech start-ups. And now we’re revolutionizing the way dealers sell cars to today’s modern buyer.

Lyamen Savy, CEO and Founder

Lyamen Savy is a well-known industry leader with a long track record of putting the customer first to achieve marketing breakthroughs. The daughter of a Russian refugee, Savy came to America with only the clothes on her back, and the unrelenting drive to live with purpose. Over the course of nearly two decades, she has risen through the sales and marketing ranks to eventually become Microsoft’s Sr. Global Marketing Manager where she exceeded the company sales goals by 80% and scaled the footprint of Office 365 SMB Direct channel from 12 countries to 41, all within a single year.

As CEO and founder of 321 Ignition, Savy applies her multimillion-dollar lead generation, customer acquisition, and full lifecycle marketing programs to a field currently lacking in customer-facing products and resources: the automotive industry.

DJ Haddad, COO and Co-Founder

DJ Haddad is an expert in design and the user experience, with an award-winning portfolio of innovative campaigns for some of the world’s top companies. Haddad was trained as an illustrator at Parson’s School of Design in New York City and cut his teeth working with ING DIRECT on their early digital campaigns, lending his talents as lead animator, designer, copywriter and occasionally project manager. It was here that he embarked on a career-long obsession with the way design, color theory, copy, and composition combine to influence human behavior.

He went on to form Haddad & Partners (H&P), an agency focused on Direct Marketing, where he helped build winning campaigns for Microsoft, Capital One, Charter Communications, TD Bank, JPMorgan Chase, Amazon, and Ford Motors.

Marissa Haddad, VP of Business Development

As Vice President of Business Development at 321 Ignition, Marissa oversees the strategic partnerships across all 321 Ignition lines of business and products. Her team is responsible for OEM relationship strategy and outreach, partner selection and negotiation, ongoing partner management, and developing new partnership opportunities, as well as new business evaluation and analysis.

Doug Slotkin, Advisory Board

Doug brings a wealth of start-up experience to 321 Ignition, as a principal revenue driver for two online real estate companies that went public in the 2000’s, HouseValues and Zillow. Doug built the largest individual book of business and most successful revenue team at HouseValues prior to their IPO in 2004 and was the first Inside Sales employee hired at Zillow in 2008.

As VP of Sales and one of the first 100 employees at Zillow, Doug built the Inside sales real estate and mortgage teams from scratch through the adversity of the 2008 economic collapse into an $800M annual revenue business over a 9 year period.