Mobile-first plug-in for OEM dealerships
on a mobile-responsive website

The 321 Ignition mobile-first plug-in is designed to easily integrate with your current OEM website allowing you to create a shopping experience that generates more leads and sells more cars without replacing your current website.

Watch what these industry leaders think of 321 Ignition:


Monthly term

Annual term (Save 5%)

Monthly term

Annual term (Save 5%)

- Mobile-first plug-in -

$699/mo

Save $419/year

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      General

    • Create the best online car shopping experience without changing your website or provider
    • Exclusive mobile-first car shopping experience
    • Next generation branded digital storefront
    • Customer-first science driven SRP & VDP
    • HTTPS secure site
    • Search cars by monthly payment & personalized finance terms
    • Shopper activity counters create vehicle urgency
    • Not applicable
    • Advanced inventory pricing matrix for both New and Used
    • 5-way customizable car comparison tool
    • Not applicable
    • Spanish translation, every page every device
    • Not applicable
    • Not applicable
    • Not applicable

      Lead generation tools

    • "Ask a question" lead generation form
    • "Get our best price" lead generation form
    • Credit application with lead capture when app is unfinished
    • Trade-in appraisal tool with photo uploads
    • Unlock limited-time Manager’s Specials (discounts & merchandise)
    • Schedule a test drive scheduling tool
    • Build my payment lead generation tool
    • Nationwide shipping quote & lead generation tool
    • Capture emails for empty car searches
    • Find a car lead capture to engage with in-market shoppers in their research phase
    • Capture emails on SRP pop-up
    • Built-in pop-ups for gift cards & scheduling test drives on exit
    • Get pre-approved pop-up offers
    • Credit score request lead generation
    • Not applicable
    • Create scarcity and FOMO with “Reserve a car” lead generation feature & Stripe integration

      SEO

    • Not applicable
    • Not applicable
    • Not applicable
    • Not applicable
    • Not applicable
    • Not applicable


      Integrations

    • Inventory management system integration (includes 1 rooftop feed, up to 500 vehicles)
    • CRM integrations (includes 1 rooftop)
    • Credit app in 700 Credit, RouteOne, CUDL, AppOne, DealerCenter, DealerTrack ($89/mon)
    • Google Analytics standard
    • Google Analytics advanced (Goals & Events tracking)
    • Google UTM tracking data in CRM (cross channel attribution tracking)
    • Google Tag Manager set up
    • OEM incentive & rebate Integration
    • SpinCar, SnapLot 360
    • M1 Data & Analytics (SmartPiXL) to capture real-time anonymous visitors information
    • Chrome Image Gallery with up to 4 colorized stock images

    • Not applicable
    • OEM options & packages enhancement on VDP
    • ADA & WCAG compliance (up to 1,000 unique pages)

      Group website

    • Not applicable
    • Not applicable
    • Not applicable
    • Not applicable
    • Not applicable
    • Not applicable



      Ongoing support

    • Phone & email technical support
    • Not applicable


    Ask a question
    Super Plan

    - Mobile-first Website -

    $1,999/mo

    Save $1,260/year

    Ask a question

        General

      • Hands-off migration process from your current website

      • Exclusive mobile-first car shopping experience
      • Next generation branded digital storefront
      • Customer-first science driven SRP & VDP
      • HTTPS secure site
      • Search cars by monthly payment & personalized finance terms
      • Shopper activity counters create vehicle urgency
      • Car loan calculator
      • Advanced inventory pricing matrix for both New and Used
      • 5-way customizable car comparison tool
      • Service & parts coupons
      • Spanish translation, every page every device
      • (3) HTML5 custom home page sliders
      • (3) HTML5 custom home page banners
      • WordPress CMS system

        Lead generation tools

      • "Ask a question" lead generation form
      • "Get our best price" lead generation form
      • Credit application with lead capture when app is unfinished
      • Trade-in appraisal tool with photo uploads
      • Unlock limited-time Manager’s Specials (discounts & merchandise)
      • Schedule a test drive scheduling tool
      • Build my payment lead generation tool
      • Nationwide shipping quote & lead generation tool
      • Capture emails for empty car searches
      • Find a car lead capture to engage with in-market shoppers in their research phase
      • Capture emails on SRP pop-up
      • Built-in pop-ups for gift cards & scheduling test drives on exit
      • Get pre-approved pop-up offers
      • Credit score request lead generation
      • Service appointment scheduler
      • Create scarcity and FOMO with “Reserve a car” lead generation tool & Stripe integration

        SEO

      • Advance technical SEO: Schema markup, Robots.txt, Sitemap, etc.
      • SEO Title Tag & Meta Tag creation
      • On-page SEO: (1) Homepage custom SEO & direct response copy
      • On-page SEO: (0) unique splash pages with lead generation forms
      • On-page SEO: (0) make/model/body style SRP, SEO category pages targeting long tail keywords
      • On-page SEO: Advanced SEO compare & shop by new model page

        Integrations

      • Inventory management system integration (includes 1 rooftop feed, up to 500 vehicles)
      • CRM integrations (includes 1 rooftop)
      • Credit app in 700 Credit, RouteOne, CUDL, AppOne, DealerCenter, DealerTrack ($89/mon)
      • Google Analytics standard
      • Google Analytics advanced (Goals & Events tracking)
      • Google UTM tracking data in CRM (cross channel attribution tracking)
      • Google Tag Manager set up
      • OEM incentive & rebate Integration
      • SpinCar, SnapLot 360
      • M1 Data & Analytics (SmartPiXL) to capture real-time anonymous visitors information
      • Chrome Image Gallery with up to 4 colorized stock images

      • OEM preferred service scheduler
      • OEM options & packages enhancement on VDP
      • ADA & WCAG compliance (up to 1,000 unique pages)

        Group website

      • Show all inventory from multiple rooftops (1st rooftop is included, each additional is +$50/month)
      • Search inventory by store location & show the store location on VDP
      • Lead routing rules to multiple CRM accounts
      • Credit app routing rules to multiple RouteOne, DealerTrack, 700 Credit, & CUDL accounts
      • List all rooftops in the mobile click-to-call & click-to-drive
      • Schedule a test drive business hours & contact info customized for each location

        Ongoing support

      • Phone & email technical support
      • On-demand design, copy & developer resources $125/hour


      Ask a question