321 Ignition
vs. fusionZONE

Switch & give your customers the best mobile car shopping experience.

321 Ignition is today’s only dealer website platform designed to bring qualified younger buyers into your dealership, while it boosts your CSI score. fusionZONE just doesn’t have the mobile functionality Millennials, Gen Zs, and even older car buyers expect.

Or call us at 1 (888) 725-7637

See how 321 stacks up

Last updated July 2019.

Enrich the Car Buying Experience on Mobile

65% of Millennials and Gen Zs use their smartphones to research cars before they visit a dealership.

321 Ignition fusionZONE
Web Mobile Web Mobile
Uncluttered mobile-first digital storefront on all screens icon icon icon icon
Mobile-friendly HTML5 homepage sliders (3) icon icon icon icon
Mobile-friendly HTML5 homepage banners (3) icon icon icon icon
Google Spanish translation icon icon icon icon
Voice recognition, talk to search for cars icon icon icon icon

Search Results Page (SRP)

Younger shoppers take months before buying a car — 60% of that time researching online. Let them do their best research on your site with the most powerful, engaging tools available. They’ll walk into your dealership as more serious, qualified buyers increasing your average profit per copy.

321 Ignition fusionZONE
Web Mobile Web Mobile
Search cars by monthly payment budget icon icon icon icon
Customizable monthly payment filtering based on credit score, interest rate, trade-in value, down-payment, length of the loan, etc. icon icon icon icon
See photos/features of multiple car results above the fold — without scrolling. icon icon icon icon
Eliminate extra clicks — view additional car photos right from the search results page icon icon icon icon
Capture emails for empty car searches — follow-up with in-stock alerts icon icon icon icon
Pop-ups prompt visitors to sign up for new inventory & special offer email alerts right when they land on SRP — to help you build a massive responsive email list icon icon icon icon
Search by interior color — a very popular criterion for many car buyers icon icon icon icon

Vehicle Detail Page (VDP)

Create a sense of urgency on your VDP with automatically updating promos designed to motivate consumers to visit your dealership. No more having to constantly monitor and modify expiration dates.

321 Ignition fusionZONE
Web Mobile Web Mobile
Show price & monthly payment — with customizable car finance terms icon icon icon icon
"# of interested buyer" counters help create vehicle inventory scarcity and urgency icon icon icon icon
Capture warm lower funnel leads with every CarFax request icon icon icon icon
Intelligent “schedule test drive” tool builds urgency with first available appointment in 30 min — then every half hour icon icon icon icon
Unlock limited-time Manager’s Specials (special financing & merchandise offers) icon icon icon icon
Suggest similar vehicles by monthly payment icon icon icon icon

Compare Cars

To gain the trust of millennial and Gen Z customers, give them access to shopping tools that put them in control of the car buying process. Our 5-way customizable car comparison tool lets car shoppers get the information they need, on their own terms. It’s the key to selling vehicles for premium price, and increasing traffic to your showroom.

321 Ignition fusionZONE
Web Mobile Web Mobile
Rotate device" pop-up for mobile viewing icon icon icon icon
Drag & drop cars in preferred order icon icon icon icon
See and compare all car photos without the extra step of clicking back to the VDP icon icon icon icon
Recommend next best action like scheduling test drives & getting pre-approved icon icon icon icon
Show price & monthly payment — with customizable car finance terms icon icon icon icon
Enrich the Car Buying Experience on Mobile

65% of Millennials and Gen Zs use their smartphones to research cars before they visit a dealership.

321 Ignition fusionZONE
Uncluttered mobile-first digital storefront on all screens icon icon
Mobile-friendly HTML5 homepage sliders (3) icon icon
Mobile-friendly HTML5 homepage banners (3) icon icon
Google Spanish translation icon icon
Voice recognition, talk to search for cars icon icon
321 Ignition fusionZONE
Uncluttered mobile-first digital storefront on all screens icon icon
Mobile-friendly HTML5 homepage sliders (3) icon icon
Mobile-friendly HTML5 homepage banners (3) icon icon
Google Spanish translation icon icon
Voice recognition, talk to search for cars icon icon
Search Results Page (SRP)

Younger shoppers take months before buying a car — 60% of that time researching online. Let them do their best research on your site with the most powerful, engaging tools available. They’ll walk into your dealership as more serious, qualified buyers increasing your average profit per copy.

321 Ignition fusionZONE
Search cars by monthly payment budget icon icon
Customizable monthly payment filtering based on credit score, interest rate, trade-in value, down-payment, length of the loan, etc. icon icon
See photos/features of multiple car results above the fold — without scrolling. icon icon
Eliminate extra clicks — view additional car photos right from the search results page icon icon
Capture emails for empty car searches — follow-up with in-stock alerts icon icon
Pop-ups prompt visitors to sign up for new inventory & special offer email alerts right when they land on SRP — to help you build a massive responsive email list icon icon
Search by interior color — a very popular criterion for many car buyers icon icon
321 Ignition fusionZONE
Search cars by monthly payment budget icon icon
Customizable monthly payment filtering based on credit score, interest rate, trade-in value, down-payment, length of the loan, etc. icon icon
See photos/features of multiple car results above the fold — without scrolling. icon icon
Eliminate extra clicks — view additional car photos right from the search results page icon icon
Capture emails for empty car searches — follow-up with in-stock alerts icon icon
Pop-ups prompt visitors to sign up for new inventory & special offer email alerts right when they land on SRP — to help you build a massive responsive email list icon icon
Search by interior color — a very popular criterion for many car buyers icon icon
Vehicle Detail Page (VDP)

Create a sense of urgency on your VDP with automatically updating promos designed to motivate consumers to visit your dealership. No more having to constantly monitor and modify expiration dates.

321 Ignition fusionZONE
Show price & monthly payment — with customizable car finance terms icon icon
"# of interested buyer" counters help create vehicle inventory scarcity and urgency icon icon
Capture warm lower funnel leads with every CarFax request icon icon
Intelligent “schedule test drive” tool builds urgency with first available appointment in 30 min — then every half hour icon icon
Unlock limited-time Manager’s Specials (special financing & merchandise offers) icon icon
Suggest similar vehicles by monthly payment icon icon
321 Ignition fusionZONE
Show price & monthly payment — with customizable car finance terms icon icon
"# of interested buyer" counters help create vehicle inventory scarcity and urgency icon icon
Capture warm lower funnel leads with every CarFax request icon icon
Intelligent “schedule test drive” tool builds urgency with first available appointment in 30 min — then every half hour icon icon
Unlock limited-time Manager’s Specials (special financing & merchandise offers) icon icon
Suggest similar vehicles by monthly payment icon icon
Compare Cars

To gain the trust of millennial and Gen Z customers, give them access to shopping tools that put them in control of the car buying process. Our 5-way customizable car comparison tool lets car shoppers get the information they need, on their own terms. It’s the key to selling vehicles for premium price, and increasing traffic to your showroom.

321 Ignition fusionZONE
Rotate device" pop-up for mobile viewing icon icon
Drag & drop cars in preferred order icon icon
See and compare all car photos without the extra step of clicking back to the VDP icon icon
Recommend next best action like scheduling test drives & getting pre-approved icon icon
Show price & monthly payment — with customizable car finance terms icon icon
321 Ignition fusionZONE
Rotate device" pop-up for mobile viewing icon icon
Drag & drop cars in preferred order icon icon
See and compare all car photos without the extra step of clicking back to the VDP icon icon
Recommend next best action like scheduling test drives & getting pre-approved icon icon
Show price & monthly payment — with customizable car finance terms icon icon

Seeing is believing

Turn more website visitors into qualified in-store buyers.

Finance

Give prospective buyers the ability to complete all financing and trade-in terms online. By the time they visit your dealership, all that’s left is a test drive. Getting buyers in and out fast means higher CSI scores for you.

321 Ignition fusionZONE
Web Mobile Web Mobile
Customizable calculators provide accurate payment picture with inputs for length of loan, interest rate, monthly payment, credit score, trade-in, etc. icon icon icon icon
Turn value-added services like payment calculators and credit score requests into warm leads icon icon icon icon
Always suggest next best action — moving consumer along from search results, to calculators, to trade-ins, to getting pre-approved, etc. icon icon icon icon
Streamline pre-approvals with smart-form technology and capture every lead, even when app is unfinished icon icon icon icon
Smart finance application asks questions based on consumer's previous answers — eliminating irrelevant fields and increasing form completion rates icon icon icon icon
Finance application optimized for mobile users, including matching keypads for number and email address inputs (mobile only) icon icon icon icon

Trade-Ins

Save a whole day going to auctions and increase your dealership profits with more used inventory. Our appraisal tools are designed to make it fast and easy for shoppers to trade in — or sell you — their cars.

321 Ignition fusionZONE
Web Mobile Web Mobile
Schedule in-person trade-in appraisals on interactive calendar system featuring drop downs, integration with user calendars, driving directions, etc. icon icon icon icon
100% online, real-offer trade-in appraisals — users take photos with their phones and instantly send them to your dealership for more accurate appraisals icon icon icon icon

Smart Pop-Ups

We’ve done the research. Our pop-ups are engineered to convert visitors to qualified leads.

321 Ignition fusionZONE
Web Mobile Web Mobile
Built-in native pop-ups for gift cards & scheduling test drives on exit icon icon icon icon
Built-in native “Get pre-approved” pop-up offer after being on the site for “x” minutes icon icon icon icon
Finance

Give prospective buyers the ability to complete all financing and trade-in terms online. By the time they visit your dealership, all that’s left is a test drive. Getting buyers in and out fast means higher CSI scores for you.

321 Ignition fusionZONE
Customizable calculators provide accurate payment picture with inputs for length of loan, interest rate, monthly payment, credit score, trade-in, etc. icon icon
Turn value-added services like payment calculators and credit score requests into warm leads icon icon
Always suggest next best action — moving consumer along from search results, to calculators, to trade-ins, to getting pre-approved, etc. icon icon
Streamline pre-approvals with smart-form technology and capture every lead, even when app is unfinished icon icon
Smart finance application asks questions based on consumer's previous answers — eliminating irrelevant fields and increasing form completion rates icon icon
Finance application optimized for mobile users, including matching keypads for number and email address inputs (mobile only) icon icon
321 Ignition fusionZONE
Customizable calculators provide accurate payment picture with inputs for length of loan, interest rate, monthly payment, credit score, trade-in, etc. icon icon
Turn value-added services like payment calculators and credit score requests into warm leads icon icon
Always suggest next best action — moving consumer along from search results, to calculators, to trade-ins, to getting pre-approved, etc. icon icon
Streamline pre-approvals with smart-form technology and capture every lead, even when app is unfinished icon icon
Smart finance application asks questions based on consumer's previous answers — eliminating irrelevant fields and increasing form completion rates icon icon
Finance application optimized for mobile users, including matching keypads for number and email address inputs (mobile only) icon icon
Trade-Ins

Save a whole day going to auctions and increase your dealership profits with more used inventory. Our appraisal tools are designed to make it fast and easy for shoppers to trade in — or sell you — their cars.

321 Ignition fusionZONE
Schedule in-person trade-in appraisals on interactive calendar system featuring drop downs, integration with user calendars, driving directions, etc. icon icon
100% online, real-offer trade-in appraisals — users take photos with their phones and instantly send them to your dealership for more accurate appraisals icon icon
321 Ignition fusionZONE
Schedule in-person trade-in appraisals on interactive calendar system featuring drop downs, integration with user calendars, driving directions, etc. icon icon
100% online, real-offer trade-in appraisals — users take photos with their phones and instantly send them to your dealership for more accurate appraisals icon icon
Smart Pop-Ups

We’ve done the research. Our pop-ups are engineered to convert visitors to qualified leads.

321 Ignition fusionZONE
Built-in native pop-ups for gift cards & scheduling test drives on exit icon icon
Built-in native “Get pre-approved” pop-up offer after being on the site for “x” minutes icon icon
321 Ignition fusionZONE
Built-in native pop-ups for gift cards & scheduling test drives on exit icon icon
Built-in native “Get pre-approved” pop-up offer after being on the site for “x” minutes icon icon

Super easy, hands-off migration from fusionZone website.

You don't lift a finger. Our techs do all the migrations for you. We make sure your site is completely integrated with all of your existing dealer systems including your CRM, your inventory management software, all of it. It’s white-glove service all the way.

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Elead1one logo
Vinsolutions logo
CDK Global logo
Kelley blue book
Drive Centric logo
Carfax logo
Archadium Technologies logo
Dealersocket logo
Dealertrack logo
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