Partner with us

Earn industry-high commissions.

Have dealership owners or GMs as clients? Bingo! That’s a new predictable monthly income for you.  We pay big, fat, juicy commissions to just about anyone with dealership clients.

Dealer Case Study

When I signed on with 321 Ignition, I had no idea how quickly I would see results. In a little over a month, we've seen our car sales increase 24%.

Adam L. — General Manager
Sound National Lending, an independent car dealership in Renton, WA.

How will 321 Ignition benefit my dealership clients?

321 Ignition is today’s only car-buying website platform and suite of tools designed to flood dealerships with qualified car buyers. The best part: dealers convert more traffic without spending a dime more on marketing.

321 Ignition is a revolutionary car-buying website platform designed for the way people shop for cars today. The secret sauce of our platform: a proprietary suite of built-in lead-gen tools designed to keep visitors engaged on the site, build urgency around dealer inventory, and get tons of qualified buyers into the dealership.

Targeted, relevant pop-ups, and “smart” interactive tools help guide shoppers to take the next, best action … always moving towards a sale. Financing, trade-ins, intelligent test drive scheduling — it’s all handled seamlessly online, making every in-store transaction faster and more efficient. The result: more vehicle sales, higher-than-ever profits and higher CSI scores, too.

What are the benefits of becoming a 321 Ignition partner?

Partnering with 321 Ignition means more revenue with less hassle. You can increase your capacity to scale quickly and reach tons of new customers without investing a single dollar in software, training, new product development, or employee headcount. You can count on predictable monthly recurring revenue and increased margins. Our revolutionary website platform is changing the way young people shop for, and buy, cars. And when you partner with us, you become part of the revolution — ensuring you stay competitive, relevant, and valuable.

How does the 321 Ignition Partner Program work?

The 321 Ignition Partner program offers the absolute best payouts in the industry. We give you two ways to generate revenue:

  1. Simply refer clients to us as a referral partner. We close the deal and you earn a generous 10% of the first year’s monthly recurring revenue for all products & services we sell to dealerships. Plus, you earn an additional 5% of all revenue we generate from any partner you refer to us.
  2. Become a value-added reseller partner. You sign up a new 321 Ignition customer and earn a healthy 25% of monthly recurring revenue for all products & services for as long as the dealership remains a 321 Ignition customer. You get access to our technology and support resources. And you own and manage the relationship with your client.

How will I get paid?

On the 15th of every month, you will receive a commission check for all existing and new 321 Ignition contracts.

Who are your typical partners?

We play well with salespeople, digital media agencies, consultants, trainers, solopreneurs, media companies, software companies, and developers — just about anyone who has relationships with car dealerships.

If I become a partner, do I keep the relationship with my clients?

As a reseller partner, any dealership that you sign up for 321 Ignition is your client. You manage the relationship and we will never, ever contact that customer to sell them anything. We will only provide them with customer support for any website-related issues. As a referral partner, you just get us in the door, and we’ll close the deal and manage the ongoing relationship with the customer. There’s nothing for you to learn, and no time investment on your part. It’s the best way to supplement your income with very little effort.

My dealership clients already have websites. Is it easy to switch to 321 Ignition?

It’s beyond easy. Our techs actually do all the migrations. Your clients don’t lift a finger. We make sure the site is completely integrated with all of their existing dealer systems including their CRM, their inventory management software, all of it. It’s white-glove service all the way for your dealer clients.

I’m interested in being a Reseller Partner. What about training?

We’ve got you covered. You’ll have full access to our product marketing, technology, and support resources.

How do I become a 321 Ignition partner?

You can apply by filling out our Partner Application Form

How long will it take for my application to be reviewed?

Once we receive your completed application, you can expect to hear from us within 48 hours.

Who should I contact if I have more questions?

Feel free to email us or call at 1 (888) 725-7637.


2 Profitable ways to partner

Referral PartnerReseller Partner

Become a Referral Partner

Get us in the door. Get rewarded.

Have some great relationships with car dealership owners or GMs? Just introduce us, and we’ll take it from there. We do all the selling and manage the ongoing client relationship.

of the first year’s monthly recurring revenue for all products & services we sell to dealerships you’ve referred.

You earn

Recruit other partners for us
and earn an additional


of all the revenue they generate.

Become a Referral Partner

Become a Certified Reseller Partner

Sell with us. Earn for life.

Provide added value to your dealership clients by reselling a product that complements your current offering of products & services.

We train all of our reseller partners on the ins-and-outs of our platform so you’re set up for success. You own the relationship with your client: You’re always the main point of contact and manage the account. And we’re always here for you behind the scenes — acting as your backbone operations and technology provider.

of monthly recurring revenue for all products & services you sell to dealerships for as long as they’re a 321 Ignition customer.

You earn

Become a Reseller Partner

Have questions about which partner program will work best for you?
Email us or 1 (888) 725-7637.

You earn predictable monthly recurring revenue

You reach new dealerships who are searching for ways to sell to today’s younger market

You offer an innovative, in-demand service that keeps you relevant & competitive

You supplement your current salesperson income just by leveraging your existing client relationships — no product to learn or effort on your part

You take a shortcut to growth & increased margins for your company

You get more business from happy clients who now sell more cars than ever

Partner perks

When you resell 321 Ignition or refer us to your dealership clients, everybody wins.

By selling cars faster with today’s only dealer website designed to provide the world’s best car shopping experience on mobile and desktop.

in so many ways, including:

If you’re a salesperson or company with car dealers for clients, partner with 321 Ignition now and start collecting today’s absolute best commissions in the industry.

© 321 Ignition. All rights reserved.

  • Organic ranking improved for 906 high volume non-brand keywords & generated 1,367% more clicks.
  • Website visitor to lead conversion rate increased 219%, unique lead volume increased 195%.
  • Brand recall +389%, more visitors are remembering the dealer name and website URL.
Become a Partner

Who makes the best partner?

If you have existing relationships with OEMs, car dealerships, or GMs ...

If you’re a solo act, or have any business that’s large, medium, or small ...

If you’re looking to supplement your income, or an easy way to boost company profits, without committing much time or effort...

If you're looking for new innovative products that will add value to your current offerings without committing scarce time, resources, or budget dollars.

...You’re probably an excellent fit for our referral or reseller partner program.

Consultants / Solopreneurs / Trainers / Boutiques

Yes, you can generate recurring monthly revenue, and become scalable. Consultants, solopreneurs, software trainers, and boutique shops servicing the auto industry can finally create scalable businesses with predictable growth when they partner with 321 Ignition.

Whether you have a small team or run a one-person show, now you can add value to your current offerings without committing scarce time, resources, or budget dollars.

321 Ignition is in-demand with dealers everywhere who are scrambling around for ways to cut cost and increase sales while staying relevant and valuable to today’s younger generation of car buyers.

Simply package our turnkey website platform in with your current solutions and services, or refer us to your client.

You’ll instantly increase customer satisfaction, and earn the kind of predictable recurring monthly revenue that’s almost impossible for smaller businesses to generate elsewhere.

Traditional Media Outlets

Bring back auto dealership advertisers, and maximize the power of your radio, print, TV, and direct mail campaigns.

As car dealers continue to shift their marketing budgets toward digital advertising, 321 Ignition provides our traditional media partners with innovative ways to:

  • Spur new demand for your current services and expand your offerings
  • Form a strategic partnership with a brand that will help you stay relevant
  • And supplement your profits without committing time, resources, or budget dollars

When your dealership clients switch to our fully modernized website platform, your marketing efforts start showing better ROI instantly. That’s because car shoppers use their smartphones first to connect with dealerships.

Giving potential buyers the best mobile experience ensures all this traffic you’ve driven to the site stays to engage with the content and keeps coming back. If the mobile site is clunky and outdated, your advertising never had a chance.

Package our turnkey website platform in with your current solutions, or refer us to your dealership clients. Your customer satisfaction and retention will skyrocket ... while you score predictable recurring monthly revenue for your business.

Schedule a phone call


Double or triple your annual earnings when you introduce us to your existing car dealer and GM clients. Just help us get in the door with your current contacts, and we’ll do all the selling. There’s little or no effort on your part: you’ll start getting commission checks in the mail once your referrals sign up.

321 Ignition is in-demand with dealers everywhere who are scrambling around for ways to cut costs and increase sales while staying relevant and valuable to today’s younger generation of car buyers.

It’s an easy sell, and a referral you can be confident to make.

Our partner program offers the absolute best payout in the industry. The supplemental income you make — on the strength of your relationships alone — could be a real game-changer for your career.

Digital Media Agencies

Imagine all of your digital and event marketing strategies pumped up on steroids. That’s the magic of 321 Ignition for digital media agencies.

When your clients switch to our fully modernized website platform, your marketing efforts pay off instantly with higher lead volumes, more qualified and efficient leads, and higher ROI. Why?

You can be a total wiz at driving traffic to your client’s website. But if that website is clunky and outdated, those visitors just bounce. Your marketing strategies have been handcuffed all along.

Simply package our turnkey website platform in with your current solutions and services, or refer us to your client. Then, sit back while your customer satisfaction and retention grows ... and dealers reward your agency with a bigger share of their marketing budget.

Partnering is the quickest way to grow your business and expand your customer base without committing time, resources, or budget dollars. And, the giant cherry on top: you’ll earn predictable recurring monthly revenue.